What keeps a Real Estate industry growing?

In Philippines specifically in Davao City, Real Estate industry is saturated due to presence of many organizations. Although these organizations have different fields of focus, they still compete in several areas. I can say that this is a healthy competition because it helps the organizations to find a better marketing strategy that would make their clients value them more.
It makes these organizations grow and continue on researching for new tactics. Even if they benchmark on their competitors, they still make some ways to be the number one in their field.

Known industries in Davao City are Sta. Lucia Realty Development Inc., Kisan Lu Lands Inc., Avida Land Corp., Camella Homes, Monteritz Classic Estates and Filinvest Land Inc. These companies compete with each other not only in their selling strategies to attract prospect clients but also to their agents or brokers. These agents are the key factor for a real estate organization to progress apart from offering quality services and products. These agents hop from one company to another hoping to find good offers of commission that can possibly provide for their needs. Some of these agents are in-house agents from one company but secretly sell other properties of developers for a purpose of grabbing a better compensation that will sustain their living. But the reality is developers don’t have hold on these agents since most of the agents are freelancers hence they have their freedom to choose what projects to market.  Thus, they are also considered as internal clients that must be valued and pleased. In other words, developers must not only give too much attention on pleasing their prospect buyers and existing owners but most importantly is to attend to the needs of their agents. Imagine a company without an agent; this company will sooner disappear in the picture of industry. Agents are the ones who go on field, look for clients, market the project, negotiate and close the deal. Without them, no one will have the passion to advertise and promote their projects. An agent will never leave a company and transfer to another one if they feel that they are well compensated. Of course if these agents feel that they are not getting the right benefits that are good for them, they will feel the urge to look for a greener pasture. Therefore, the hint for every real estate industries to keep growing is to protect and take care of their agents because these middlemen are the ones who will make an industry compete with other better industries.